The Uncomfortable Truth
YOU'RE FLYING BLIND
ON WHAT WINS DEALS.
You know your win rate. You don't know what's driving it.
That's about to change.
WHAT COMPANIES KNOW TODAY
- Win rate54%
- Deal size$127K
- Sales cycle length45 days
- Which rep closed itSarah C.
WHAT COMPANIES DON'T KNOW
- Which use cases were demonstrated?
- Which use cases actually resonated?
- What objections came up?
- Which combinations predict success?
- Which use cases have degraded over time?
- Are we over-demoing? Under-demoing?
YOU DO NOT HAVE THIS DATA.
Questions you can't answer today
What's your optimal POC length?
→ You're guessing
How many use cases is too many?
→ You're guessing
Which use cases are hurting you?
→ You have no idea
What patterns predict success?
→ Tribal knowledge at best
Are you getting better or worse?
→ No baseline to compare
What does the competition do differently?
→ Complete blind spot
seRevel shows you the answers
OPTIMAL POC SHAPE
| POC Duration | Win Rate |
|---|---|
| < 2 weeks | 58% |
| 2-3 weeks | 71% |
| 3-4 weeks | 64% |
| 4-6 weeks | 48% |
| > 6 weeks | 37% |
USE CASE COUNT
| # Use Cases | Win Rate |
|---|---|
| 2-3 | 68% |
| 4-5 | 54% |
| 6+ | 34% |
Insight: More use cases ≠ higher win rates. Focus beats breadth.